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Title details for The Age of Netflix by Cory Barker - Available

The Age of Netflix

by Cory Barker
Myc Wiatrowski
ebook
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In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.
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Publisher: McFarland & Company, Inc., Publishers

Kindle Book

  • ISBN: 9781476630236
  • Release date: September 12, 2017

OverDrive Read

  • ISBN: 9781476630236
  • Release date: September 12, 2017

EPUB ebook

  • ISBN: 9781476630236
  • File size: 2874 KB
  • Release date: September 12, 2017

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Performing Arts Nonfiction

Languages

English

In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.
Expand title description text
Performing Arts Nonfiction